July 16, 2017

Business Area

The automotive/transportation, construction/interior, textile/fashion, packaging industries are under disruptive transformation towards much more sustainable solutions. The use of renewable and natural raw materials as a sustainable alternative to plastic is crucial.

Automotive & Transportation

The automotive industry is undergoing a disruptive transformation. New electrical powertrains require significantly lightweight designs. Thanks to the natural fiber of Jute, we can achieve 20% to 40% lighter components without sacrificing safety and functionality. In addition, brand new expressions and shapes can be achieved.

Jute composites are definitely part of the solution

Jute reinforcement can replace glass and carbon fibers in e.g chassis. Jute granules can reduce the usage of plastics in-mold injection components. Jute non-woven can be used for e.g. interior compressed components.

In 2015 Juteborg AB initiated a light weight research project together with Volvo Cars, Swerea SICOMP and Textile Engineering School in Borås. The  JuteLight Project is part of the Lightweight Arena program partly funded by, Vinnova, Formas and The Swedish Energy agency. The Project has so far resulted in several jute composite materials, both for Automotive, Textile and Construction applications. This can also be used in all other industries.

Construction & Interior

The construction industry requires an immense volume of products and materials. By exchanging bad materials into jute-based solutions we are giving the planet a chance.

The impact of JuteEffect could be tremendous!

Examples of area are: insjulation, particle/OSB board, acoustic products, facade elements, bioplastics, jute-textiles as a carrier for other materials, kitchens, closets, carptes, curtains, lamps. Note: Jute particle board is about 30% lighter than ordinary wooden particle board.

We transform the Construction industry and make it much more sustainable by introducing e.g jute composites and jute fiber reinforced concrete, jutefibre reinforced clay bricks and tiles, boards of jute sticks such as particle boards, OSB boards, MDF boards, preferable with bio resin such as soybean resin, beams and slabs in composites for strength and flexibility.  Acoustic ceilings and walls fire-resistant testes with for ex Molecular heat eater- a bio fire-resistant either with Jute”wool” felted or in a “Träullit” way.

Textile & Fashion’

We transform the textile industry by reducing e.g. synthetic fabric and cotton and replace it with sustainable jute fabrics. Also Jute interior design such as furniture, carpets, lamps etc. Jute fabrics looks and feel very natural and can be made thinner, heavier, different natural colors (e.g. indigo) , mixed with e.g. wool or cotton. Jute fabric can also be very smooth due to a unique treatment process.

Working clothes made of jute fabric are the most sustainable you can get. Jute fabric production use about 80% to 80% less water compared to cotton production.

At the beginning, we are trying with 50% jute 50% cotton in denim since we have reached peak cotton and the fashion industry has to transform into other material. Jute lyocell in an environmentally friendly process, thinner and smoother threads of jute could be a good alternative as well.


Jute can be used as a very sustainable and beautiful material for packaging, both as cardboard/paper or as a bio-composite.

Almost anything where we use wood we can change into jute or partly jute. The Swedish research success in the forest industry could be translated into the jute industry in the way we handle the cellulose, pulp industry packaging, papers, carton etc.