July 16, 2017

About Us

Juteborg AB is an innovative, entrepreneurial and development partner of Jute fiber high tech based products and innovative design services. The company was founded in 2013 by Christina Östergren and Else-Marie Malmek – with the aim of transforming their respective branches; construction and automotive, to a more sustainable future. The founders met in spring 2013 via IntersectionPoint – World Innovation Challenge.

We believe that the combination of the sectors of Textile, Automotive, and Construction will give a synergetic effect gaining all three to meet the market’s need for more sustainable materials to replace old bulk-fibers, such as oil-based plastics, wood, metals and other environmentally hazardous materials. In close cooperation with industrial partners, organizations, academy, commercial actors and research institutions we provide the knowledge and experience needed in order to solve the complex bottlenecks which are hindering a sustainable development of our society.

Christina Östergren, Engineering Architect, founded the innovative architect Bureau Archidea 25 years ago. The holistic approach in working towards the sustainable society is the core value. The concept of eCon and Tube House, small transportable living modules are examples of innovations. She is also co-founder of IntersectionPoint – World Innovation Challange, where the mantra is “Diversity drives innovation” to co-create groundbreaking innovation through cross border Culture and fields.

Else-Marie Malmek, B.SC Information Analysis, has more than 30 years experiences from the Automotive industry, of which 15 years employed at Volvo Cars and another 15 years as a Management Consultant. In the year 2006, she founded the management Consultant Company Malmeken AB , with the business idea; Sustainable Business Development. During several years Else-Marie Malmek has an assignment as project manager for the SEVS-Project, which is a “triple helix” strategic research project regarding future sustainable transport and mobility solutions.

Juteborg is based in Göteborg, in the West Coast of Sweden, a city founded 400 years ago. At the same time in history the Jute fiber started to become industrialized in Bangladesh; the other part of our Globe. Who could ever have imagined by then that these two parallels would merge into a future solution! Perhaps the correct name of the city should have been Juteborg!