transforming the world by high-tech Jute, with a sustainable & circular business ecosystem

Business Area

Jute Design Systems & Solutions


Transform the Automotive & Transportation Industry, to be much more sustainable by replacing carbon fiber and glass fiber with jute reinforcements composites.

Go to Construction & Interior

Construction & Interior

Transform the Construction & Interior industry and make it much more sustainable by replacing e.g by jute Composites and jute fiber reinforced Concrete.

Go to Textile & Fashion

Textile & Fashion

Transform the Textile & Fashion industry by complementing and replacing non environment friendly fibers with sustainable jute fiber e.g and jute fabrics home decor and fashion accessories.

Go to Packaging


Transform the packaging industry by replacing wood pulp by pure jute pulp. Also plastic packaging & wrapping materials are to be replaced by partly jute fiber granule as sustainable packaging solutions.

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About Us

Intersectional minds for building a sustainable world through business
Jute - the most sustainable material in the world

Juteborg AB is an entrepreneurial development partner of Jute fiber high tech based products with innovative design and services operating in the industries such as: 1) automotive & transportation 2) construction & interior 3) textile & fashion and 4) packaging industries The company was founded in 2013 to give a synergetic effect of more sustainable materials for replacing old bulk-fibers, such as oil-based plastics, wood, metals and other environmentally hazardous materials. Motto: Creating a sustainable future in and through partnership. Jute is the means to its end. Juteborg is driving sustainability by JuteTech (c)

  • Focused on bringing high tech innovative industrial solutions

  • Committed towards open minded cross sectional collaborations

  • Driven with entrepreneurial spirit to make things happen

  • Inspired to promote the versatility of the Jute fiber combining with rock music - #JuteRocks

Farmer to Factory Jute Supply ChainF2F™


The most international and diverse team

christina östergren

Co-Founder & CEO
An architect and entrepreneur with an innovative and intersectional focus working for the sustainable society. IntersectionPoint – the world innovation challenge and Ambassador of Sweden-Bangladesh Business Council.

Else-Marie Malmek

Co-Founder & Chairman
30+ years of experience with automotive industry & CEO at Malmeken AB – Sustainable business development; project manager for the innovation platform SEVS ( Specialised in Entrepreneurship, Change Management, transformation and innovation.

abir hossain

Sustainable Business Developer
Business Developer, focusing on business planning, project management, change management, supply chain, sustainability. Responsible for ‘go-to-market’ of sustainability driven innovations. A human bridge between Sweden and Bangladesh.

Magnus Rosén

Jute Ambassador
One of the top 10 bassists in the world. He achieved Grammis nominations, Euro Award Culture prize Artist of the year and more. He is a member of Spanish rock band – Avalanch and Brazilian rock band- Shadowside

Mohamed El Sioufi

International Urban Development Advisor; Adjunct Professor, Monash University. As a UN-Habitat Senior Human Settlements Advisor from 1997 to 2007 he was responsible for technical cooperation activities in the Arab States Region and Africa.

Muhammad Solaiman

Social Media Ambassador
The pioneer social media influencer with around 1+ million followers. He is also a promoter of positive Bangladesh. He is an experienced marketer and digital world enthusiast.

Why Jute is the most sustainable material in the world?

Latest news

The ongoing updates of different initiatives & projects by Juteborg

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