Driving sustainability by JuteTech

Business Area

Jute Design Systems & Solutions
Go to AUTOMOTIVE & TRANSPORTATION

AUTOMOTIVE & TRANSPORTATION

Transform the Automotive & Transportation Industry, to be much more sustainable by replacing carbon fiber and glass fiber with jute reinforcements composites.

Go to Construction & Interior

Construction & Interior

Transform the Construction & Interior industry and make it much more sustainable by replacing e.g by jute Composites and jute fiber reinforced Concrete.

Go to Textile & Fashion

Textile & Fashion

Transform the Textile & Fashion industry by complementing and replacing non environment friendly fibers with sustainable jute fiber e.g and jute fabrics home decor and fashion accessories.

Go to Packaging

Packaging

Transform the packaging industry by replacing wood pulp by pure jute pulp. Also plastic packaging & wrapping materials are to be replaced by partly jute fiber granule as sustainable packaging solutions.

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About Us

Intersectional minds for building a sustainable world through business
Jute - the most sustainable material in the world

Juteborg AB is an entrepreneurial development partner of Jute fiber high tech based products with innovative design and services operating in the industries such as: 1) automotive & transportation 2) construction & interior 3) textile & fashion and 4) packaging industries The company was founded in 2013 to give a synergetic effect of more sustainable materials for replacing old bulk-fibers, such as oil-based plastics, wood, metals and other environmentally hazardous materials. Motto: Creating a sustainable future in and through partnership. Jute is the means to its end. Juteborg is driving sustainability by JuteTech (c)

  • Focused on bringing high tech innovative industrial solutions

  • Committed towards open minded cross sectional collaborations

  • Driven with entrepreneurial spirit to make things happen

  • Inspired to promote the versatility of the Jute fiber combining with rock music - #JuteRocks

TEAM

The most international and diverse team

christina östergren

Co-Founder & CEO
An architect and entrepreneur with an innovative and intersectional focus working for the sustainable society. IntersectionPoint – the world innovation challenge and Ambassador of Sweden-Bangladesh Business Council.

Else-Marie Malmek

Co-Founder & Chairman
30+ years of experience with automotive industry & CEO at Malmeken AB – Sustainable business development; project manager for the innovation platform SEVS (sevs.se) Specialised in Entrepreneurship, Change Management, transformation and innovation.

abir hossain

Sustainable Business Developer
Business Developer, focusing on business planning, project management, change management, supply chain, sustainability. Responsible for ‘go-to-market’ of sustainability driven innovations. A human bridge between Sweden and Bangladesh.

Magnus Rosén

Jute Ambassador
One of the top 10 bassists in the world. He achieved Grammis nominations, Euro Award Culture prize Artist of the year and more. He is a member of Spanish rock band – Avalanch and Brazilian rock band- Shadowside

Dr. Otto C. Frommelt

Advisor – Business Partner Ambassador
Business Leader | Board Member | Mentor | Strategist CEO, Managing Director, • CFO, • CIO, • Aftermarket Director, • Management Consultant • Board Member • Director of Governmental Agency

Mohamed El Sioufi

Advisor
International Urban Development Advisor; Adjunct Professor, Monash University. As a UN-Habitat Senior Human Settlements Advisor from 1997 to 2007 he was responsible for technical cooperation activities in the Arab States Region and Africa.

Peter Andeby

Advisor – Legal
Possessed 25 years of experience in a bank as a business advisor, at an accounting firm as responsible for a legal entity, and mainly as a lawyer at a law firm with a commercial law focus.

Solaiman Shukhon

Social Media Ambassador
The pioneer social media influencer with 350 K followers. He is also a promoter of positive Bangladesh. Shukhon is an experienced marketer and digital world enthusiast.

Erman Fermancı

Intern
Junior sustainability consultant with private and public sector experience. Passionate about social sustainability, gender equality, human rights and refugee rights

Fredrika Germundsson

Thesis – Networking in the Circular Economy
Entrepreneurship master student from University of Gothenburg School of Business, Economics and Law. Bachelor’s degree in International Business Administration from Jönköping International Business School. Board member of Save the Children District Gothenburg.

Mikaela Gernandt

Thesis – Networking in the Circular Economy
Entrepreneurship master student from University of Gothenburg School of Business, economics and law. Bachelor’s degree in Marketing from Uppsala University. Examined a business opportunity with jute during one of the courses in Entrepreneurship.

Why Jute is the most sustainable material in the world?

Latest news

The ongoing updates of different initiatives & projects by Juteborg

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