Transforming the planet by jute - the most sustainable material in the world!

Business Area

Jute Design Systems & Solutions
Go to AUTOMOTIVE & TRANSPORTATION

AUTOMOTIVE & TRANSPORTATION

Transform the Automotive & Transportation Industry, to be much more sustainable by replacing carbon fiber and glass fiber with jute reinforcements composites.

Go to Construction & Interior

Construction & Interior

Transform the Construction & Interior industry and make it much more sustainable by replacing e.g by jute Composites and jute fiber reinforced Concrete.

Go to Textile & Fashion

Textile & Fashion

Transform the Textile & Fashion industry by complementing and replacing non environment friendly fibers with sustainable jute fiber e.g and jute fabrics home decor and fashion accessories.

Go to Packaging

Packaging

Transform the packaging industry by replacing wood pulp by pure jute pulp. Also plastic packaging & wrapping materials are to be replaced by partly jute fiber granule as sustainable packaging solutions.

We create a more sustainable world by reinventing the Golden Fiber of Jute!

About Us

Collective intersectional minds for building a sustainable world
We believe & promote Jute - as the most sustainable material in the world

Juteborg AB is an innovative, entrepreneurial and development partner of Jute fiber high tech based products and innovative design and services combining automotive & transportation, construction & interior, textile & fashion and packaging industries. The company was founded in 2013 to give a synergetic effect of more sustainable materials for replacing old bulk-fibers, such as oil-based plastics, wood, metals and other environmentally hazardous materials. In close cooperation with industrial partners, organizations, academy, commercial actors and research institutions we provide the knowledge and experience needed in order to solve the complex bottlenecks which are hindering a sustainable development of our society. Juteborg is based in Göteborg, in the West Coast of Sweden, a city founded 400 years ago. At the same time in history the Jute fiber started to become industrialized in Bangladesh; the other part of our Globe. Who could ever have imagined by then that these two parallels would merge into a future solution! Perhaps the correct name of the city should have been Juteborg!

  • Focused on bringing high tech innovative industrial solutions

  • Committed towards open minded cross sectional collaborations

  • Driven with entrepreneurial spirit to make things happen

  • Inspired to promote the versatility of the Jute fiber combining with rock music - #JuteRocks

TEAM

The most international and diverse team

christina östergren

Co-Founder & CEO
An architect and entrepreneur with an innovative and intersectional focus working for the sustainable society. IntersectionPoint – the world innovation challenge and Ambassador of Sweden-Bangladesh Business Council.

Else-Marie Malmek

Co-Founder & Chairman
30+ years of experience with automotive industry & CEO at Malmeken AB – Sustainable business development; project manager for the innovation platform SEVS (sevs.se) Specialised in Entrepreneurship, Change Management, transformation and innovation.

abir hossain

Sustainable Business Development
Specialised in international collaboration, managing projects, B2B sales & business operations. A recent Master’s graduate from Jönköping International Business School and a highly dependable solution driven professional.

Magnus Rosén

Jute Ambassador
One of the top 10 bassists in the world. He achieved Grammis nominations, Euro Award Culture prize Artist of the year and more. He is a member of Spanish rock band – Avalanch and Brazilian rock band- Shadowside

Dr. Otto C. Frommelt

Advisor
Business Leader | Board Member | Mentor | Strategist CEO, Managing Director, • CFO, • CIO, • Aftermarket Director, • Management Consultant • Board Member • Director of Governmental Agency

Mohamed El Sioufi

Advisor
International Urban Development Advisor; Adjunct Professor, Monash University. As a UN-Habitat Senior Human Settlements Advisor from 1997 to 2007 he was responsible for technical cooperation activities in the Arab States Region and Africa.

Solaiman Shukhon

Social Media Ambassador
The pioneer social media influencer with 350 K followers. He is also a promoter of positive Bangladesh. Shukhon is an experienced marketer and digital world enthusiast.

Why Jute is the most sustainable material in the world?

Latest news

The ongoing updates of different initiatives & projects by Juteborg

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